iOS apss are the new hotness right now. Every website needs an app to represent??? WTF? Wake up people. Apps have a place, it isn't recreating the website for a single platform. I understand how this came about. Three years ago when apple turned the smart phone world around, no one had a website designed for the new touch interface. iPhone didn't have support for native apps yet and everyone scrambled to make web apps. It also didn't have support for html5 and css3 with it's awesomeness of hardware accelerated transitions. So it used javascript to animate on a weak processor. It was a little jerky and not nearly as fluid as a real app. Apple released the app store in all it's glory. Everyone jumped in, apps started to look smooth and fluid. Other's jumped in just for recognition and cash that the app store can bring. A lot of these native apps are just a different interface to the website service they provide. Now we have HTML5, CSS3 and hardware accelerated transitions. Mobile webkit is powerful. Google has proved to run gmail without internet in "airplane mode". Yet we still create native apps for all of our websites. Why? What we really need isn't a native app. It's an interface that is optimized for our interaction with it. In this case it's our fat finger. We need an optimized interface for the screen size and the pointing device accuracy. Give me a tablet interface. Give me a touch optimized interface. Don't make me download a new app. Mobile webkit is more than capable of delivering.